KASPERSKY LAB BRINGS STREET ARTIST D*FACE AND DS VIRGIN RACING TOGETHER IN NYC
Cybersecurity giant and street artist create customized helmets for title-chasing Formula E drivers at the season finale
Kaspersky Lab and British street artist D*Face have revealed the first-ever ‘art helmet’ design at the Formula E finale in New York this weekend. The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn as they race around the New York street circuit during the final races of the Formula E season.
The announcement signals the first ‘art helmet’ by a Formula E team, continuing and celebrating the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation, D*Face took inspiration from Kaspersky Lab’s tagline ‘A Company To Save The World’ and hopes that his colourful work will inspire people to take positive action in helping to ‘Save The World’.
As part of the innovative partnership with Kaspersky Lab, D*Face will announce his first-ever art car design with a custom made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The specially commissioned helmets and art car are the latest installations in the ‘Save the World’ collection, following a major permanent public mural that was installed in Brooklyn, New York this May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change. For those that do, I will reward a lucky few with a limited edition piece to remind them to keep that promise.”
As a proud sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats.
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab, added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”